Adapt, Pivot, Evolve or Die!

There are so many variables that affect a detailing business. Can you adapt, pivot, and evolve to meet customer expectation while driving growth? It’s not as simple as it seems. Becoming the business owner you aspire to be requires time, continuous adaptation, and a commitment to evolution. In this conversation with Giancarlo Rengifo, we delve into the challenges and opportunities of building a thriving business and brand.

Guest:
Giancarlo Rengifo
Luxury Image Detailing
https://luxuryimagedetailing.com
Skyline Aviation – https://www.sparrowhawkmobiledetailing.com/fort-lauderdale

Hosts:
JodySedrick and Rod Puzey
The RoadFS CRM Podcast

RoadFS CRM https://roadfs.com

Podcast Captions:

00:00:00:00 – 00:00:32:00

Yo yo. Good day and welcome to another episode of the Road F’s podcast. I wish I had thunder and lightning storms all kind of crazy. I know there’s not a. Righteous monster push button. So you want more? Oh, there’s no Thunder man. Yeah, I’m just going to pour Jody’s water bottle over 2000. So we are live for another episode of the Road Fest podcast.

00:00:32:00 – 00:01:01:04

We have our guest, Giancarlo Renzi, for he is, the man, the let the man, the myth, the legend. He is battening down the hatches because it is stormy in Florida. Yeah. So what what part of Florida are you in right now? I’m in Fort Lauderdale. So South Broward, borderline, North Miami, about 20 minutes from the coastline.

00:01:01:04 – 00:01:26:25

So. Okay, so when does when does it change from just storming in hurricane season end? Well, to stormy never stops. So it’s something we kind of deal with. Yeah. All year round. The hurricane season, I believe now in November is when it finally ends. We’ve been pretty lucky this year, though. We haven’t had any close calls.

00:01:26:28 – 00:01:47:27

Not, you know, some other places have, and they haven’t been fortunate. But we’ve been fortunate to not have anything over here. This for for a while now for a few, several years actually. We’ve been this side has, taken some hits in its past, but we’ve been lucky where it hasn’t come in the past few years.

00:01:47:27 – 00:02:10:00

I mean, I know Naples and the west coast of Florida have been hammered lately, but, Yeah, I mean, we’ve been lucky, and hopefully it tastes like that for the next few months. Well, yeah, I was actually just in Jacksonville a couple weeks ago, and, Hey, Richard. And and it was, there’s there’s no nice way to put it.

00:02:10:02 – 00:02:34:29

It was so weird. I’d never experienced after a hurricane. And we were fresh into it enough that Jody had, he got stuck in New York. You slept in the airport, but it was so hot and humid after that. I had never experienced anything like that before, where it’s just. It’s just stagnant. Like, I don’t even know what to say other than, like, it’s like Satan was teabagging you.

00:02:35:02 – 00:03:06:17

Oh, horrible. Satan was teabagging you. That’s funny. Oh, my God, I don’t want to be teabag by anything, let alone. Oh, it is rough. It is. But, you know, you get used to it. It’s part of living in Paradise, I guess. Yeah. You know, it’s not all the time, and it’s it’s funny because working and you kind of have to become a weatherman.

00:03:06:19 – 00:03:27:06

You, I, I mean, I pay for, I have the app from the Weather Channel and there’s other, you know, AccuWeather and all this stuff, and I pretty much download all of them and see which ones are going to give me the best, features, because I’ll be working. And then out of nowhere, you’ll get up on my iWatch.

00:03:27:06 – 00:03:48:16

It’ll say, storming, coming, a storm coming in your area within this time or that time, within the next 15 to 20 minutes, heavy rain or light rain coming. And then that way I’m like, all right, I got to get this going. I got to get finishing it up or I’m leaving the house and where my customers are.

00:03:48:17 – 00:04:13:26

Then I have to go check the map and see what it’s going to look like and what it’s going to look like in the next three hours. So that way I can assess the situation and be like, all right, well, we’re going to proceed with this or not, because the last thing you want to do is get stuck in the middle of doing a car, and then it starts raining and it’s not so bad because, yeah, you can reschedule it later, but then it throws everything else off and it becomes difficult.

00:04:13:28 – 00:04:31:27

So that’s just part of that adaptation. I mean, you’ve got to be very adaptable. And it’s interesting this this time of the year because people are going back to school and a lot of people seasons are ending. I watch we watched reports from some places in Canada, in Montana where it was snowing. Yeah. So they’re pretty getting lunar winter weather up in the north.

00:04:31:29 – 00:04:49:18

And so everything’s transitioning right now. And the interesting thing about what you’re going through today is that’s kind of, you know, in a micro aspect, that’s what you have to do in detailing is you have to learn how to pivot. You have to learn what to do. I mean, you were literally were telling us before we started, you’re in your car because the power’s out in your house.

00:04:49:21 – 00:05:08:27

Yeah. So our whole block, I think it’s more than one block. It was like 4 or 5, I would say this whole area around here, we there was a huge lightning strike around 5 a.m., and it just they kept coming down and, I don’t know, it blew AC shut off, everything went off. And we’re like, okay, cool.

00:05:09:00 – 00:05:32:21

It’s happened before. I mean, the during hurricanes, the longest we’ve had was 13, 14 days without power and that’s that’s rough. But I and you talk to other people you know and other I mean I got friends in Puerto Rico that were months to months without power. Oh yeah. Yeah. So you know, in the when you compare it to that, it’s not that bad.

00:05:32:21 – 00:05:50:21

But even just one day it’s, you know, you start going nuts right now like the fridge is on, I mean, not on, but I know that if in a few hours it doesn’t get turned on, I’m going to have to go and turn on the generator and plug it up and do all that stuff to see when they fix it.

00:05:50:21 – 00:06:01:27

Right now, I saw the truck and so hopefully it’ll turn on soon. But yeah, you have to be ready to.

00:06:01:29 – 00:06:23:19

Figure out that, it’s never an easy thing, especially when you’re dealing with Mother Nature. And for the mobile guys, you know, I had a shop, so when I had my shop, it was raining. Like, this was not a problem. Oh. It’s raining. You go inside, you do what you have to do. But around this time a year, it rains every day.

00:06:23:19 – 00:06:45:21

So we have work. You know, no one wants to spend money on a car wash and detail. They don’t want to do any of that stuff until the rain passes. And, so it becomes difficult. There’s, you know, usually. And that’s something I talked with my partner a lot and I let them know I’m like, hey, come August, June, August, the rains come in every day.

00:06:45:23 – 00:07:05:13

You may have sun out by the beach or, you know, further away you could see. But then you see the clouds coming in from far away. You have to like, set yourself up for that. And, it sucks because it does bring down business a bit. A lot of the car washing stations around here closed down and they can’t do much.

00:07:05:15 – 00:07:29:09

So right now they’ll be closed. And so a lot of, you know, it’s tough, it’s tough, but you got to make it happen one way or another. So how do you work around that. Right. Because I hear it all the time. People are going, man, I don’t have any business. It’s slowed down, but it sounds like you’ve kind of built in how you’re going to pivot, how you’re going to plan for these seasons.

00:07:29:12 – 00:08:01:15

So give us some tidbits on how you’re juggling that craziness. So this goes back to our conversation earlier that we had. And I said to a little, real, I’m going insane. I’m going nuts, I can’t sleep. No, it’s it’s tough. And you really never find a solution for it because you can. We were just discussing this, the other day, Brandon and I, where we have waves, everything.

00:08:01:15 – 00:08:28:00

Because, you know, sometimes it’s a wave, and I’ll go two, three weeks nonstop. Where maybe I’ll take Sunday off. But Saturdays and Mondays are straight through Monday through Saturday, every single day or all the time. And then it dwindles down a little bit, and then you go through the bottom part of the wave where, you know, so many things happen, so many things come into play.

00:08:28:03 – 00:08:54:14

Right now we just went back to school. So before back to school, everyone’s on vacation, everyone’s out of town. So you kind of have to now navigate through that. So what do we do? We offer different services. So we’re not just sticking to automobiles. Now we can service the marine industry. So if the marine industry which usually in Florida it’s always moving, but it has its seasons.

00:08:54:17 – 00:09:21:22

So right now the season what is hot it was high in the summer and it drops down a little bit. But what happens in that drop down is that everyone wants to get their boats ready for the winter. They want to get them. Either they’re going to winterize them and they’re going to store them somewhere, or they’re going to go out of town, go back up north, deal with what they have to deal with, and then come back down when the weather is nice and pretty again.

00:09:21:22 – 00:09:45:25

And, we have great weather all year round. We do have the storms here and there, but for the most part it’s, 7080 is the average temperatures in Florida. So, you know, come December, January, February, we’re nice and toasty while everyone else is frozen. And that helps. That helps big time, because it opens up different markets.

00:09:45:27 – 00:10:06:28

So salt, let’s talk just for a second about another market you guys are in, which is aviation trading. So how does, aviation, you got to be prepared for almost anything because that plane might be saying, hey, I’m going to be in Fort Lauderdale on Wednesday and I need my plane detailed. They don’t you don’t reschedule that because they’re no, no.

00:10:06:28 – 00:10:31:09

And it’s, you better grab it now or it’s gone because there’s many companies out there that will just snag it. Or the client may say, you know what? It’s not that big of a deal. I’ll wait till I get back to the other FBO, wherever it is that they’re going, and they’ll take care of it. But we do get calls where it may be, and it’s difficult being in our area because we’re so large.

00:10:31:12 – 00:10:54:00

South Florida, what is Broward County, Dade County and Monroe County, the keys and stuff like that. It’s it’s all one thing, really. So, you know, and people say, oh, I’m in Miami, but really you’re in Fort Lauderdale. But just to get down to Miami is probably like 30, 40 minutes, maybe an hour if I need to get down to the keys and maybe two hours.

00:10:54:07 – 00:11:16:20

So we do get calls every now and then. And, and a lot of times we can’t we try to make it, but it’s just not physically possible. To where? We got one about a couple weeks ago. They call Brandon and plane lines at 9:39 p.m., but then it leaves at 5 a.m., so it needs to get done between that time.

00:11:16:27 – 00:11:41:21

It’s fine. I’ll work at night. That’s not a problem. We’ll work through the night. We’ll make it happen. But you can’t be on the tarmac or in the hangars working without supervised, personnel. Right. For them to pay. That’s that. Personnel can be anywhere upwards between 100, 200 an hour. And you’re there for five, six hours. That’s.

00:11:41:21 – 00:12:00:19

And that’s a cost added to them. So a lot of times what we had to do was we told them like, look, we can try to make it there with by 9:00. Right now you’re calling us at 7 p.m.. It’s going to take me about an hour and a half to get down to the keys. I don’t see it happening unless we can see, you know, or have someone watch.

00:12:00:19 – 00:12:21:29

And then they came back and said, no, unfortunately, it’s going to be too much of our cost. We need you now, like, right here in the next ten, 20 minutes. We’re like, grab. So we to let that go. They did find someone else local to them. But it’s difficult because, you know, you offer a service, a good service.

00:12:22:00 – 00:12:48:17

You try to maintain these clients, do whatever you can to keep them happy. But things are sometimes out of your hands. And, in that industry, it’s like that. It’s now or never. And, we’ve ran into a lot of now and ever, it’s still a process that we’ve been working on. We have had breakthroughs. But it’s an industry that it’s not like any other.

00:12:48:19 – 00:13:08:15

That’s definitely what I, I found that out. You know, there’s a lot of guys. Oh, yeah. Playing, playing, playing and you. Yeah. If you’re lucky enough and you have a client that’s able to give you access to that field, it’s great. But if you’re starting from fresh, Has. We did it? It is a it is a task.

00:13:08:17 – 00:13:33:21

But is it tasks that, you know, nothing like anything else. If you put your hard work into it and you really try hard, you’re going to be able to eventually progress. And that’s the stage that we’re at. We’re getting bits and tastes of, you know, little sample sizes of what it’s like in the industry. But it hasn’t gone to the point where we’re facing yet.

00:13:33:24 – 00:13:57:26

And, that’s basically that. But it’s going to take a lot of sacrifice where that 30 minute window of you getting that landing, that job is crucial. So being in the right place at the right time. Sorry, guys. Let me close this. I can barely hear you coming in. Being at the right time and at the right place is, you know, it’s a big part of it.

00:13:57:28 – 00:14:26:03

But, it’s one of those things, we know we see it there. It’s just we’re trying to grab it. Yeah, yeah. Instead put away a little bit. So we we’re making progress on that. And it it’s not easy. It’s not easy. We try to juggle all three. Yeah. And you, I get a lot of other details will ask me like, oh, well, you guys do this and you guys do that.

00:14:26:03 – 00:14:47:29

That’s amazing. And I’m like, nothing changes, nothing changes. It’s still the same battles of as I tried to get the high end clientele with the boats or the high end clients, those with the yachts or the high clientele with, you know, exotic cars. You know, eventually one of them will come in and that opens the door for you to many of them.

00:14:47:29 – 00:15:27:11

And, that’s the stage that we’re on now. But we took on that, that challenge knowing that the industry is changing. We have a lot more competition, worldwide. I mean, it’s it’s nuts. It’s getting really, detailed is very, very popular. And it’s taken on to another level. And I think that the people getting into the industry has, are benefiting a lot from the previous guys that set it up and set the standards.

00:15:27:11 – 00:15:51:24

So now your regular DIY can detail a car and wash a car and get on top of it. Perfectly fine, you know, with the proper tools and knowledge. But that that thing that gets you from that to the next level to where people perceive you is saying, hey, you’re the youth. That’s all you can do. You’re amazing.

00:15:51:28 – 00:16:15:13

And I don’t like it, like, I, I personally don’t feel any special or anything different about being a detailer or being really good at it. Has some saying like, I just it grew on me like it was something that I had to do so that I can get to where I want to get to. And now it’s, you know, it’s second nature.

00:16:15:15 – 00:16:38:25

But it is a it nothing really changes from each industry. Everything, all the, the mentality still the same. You know, you still have to be a businessman before you’re a detailer. You, you know. So and that has to go within aviation with the automotive industry and with marine industry. So, but it’s fun. I love it.

00:16:38:28 – 00:16:56:11

Yeah. Well, I mean, there’s a lot of people that, I mean, you you have a really good attitude. Every time we see you, you’re, you know, you’re happy. And you, you know, you play super important to you and your partners and everything, and you can tell. And I think that that is a key to it to me.

00:16:56:13 – 00:17:19:18

You know, my wife says this all the time at her jobs. She’s like, tomorrow the whole industry could change and we could all be digging ditches together. And that person that you’re, in charge of, that’s your employee. Sorry I lost you guys for a second. Yeah. You have to be prepared to do to take on the next challenge or whatever it is.

00:17:19:20 – 00:17:50:10

We’re we’re in a transition stage, I believe. I, I when I started, ceramic coatings were something that had just, I mean, they’ve been around for a while, but they were becoming very popular. Yeah. So my, my mentality has I started detailing, was let’s get the car as clean as possible and make it look as nice as possible so that they feel, they feel okay.

00:17:50:10 – 00:18:01:18

They feel happy giving you the type of money you’re charging them. And that went from, well, how can I turn that into.

00:18:01:20 – 00:18:51:13

Yeah. You you are now being you can offer much more. It becomes something bigger than, than just that simple wash and that clean. You’re restoring these vehicles for these clients? You’re bringing them back to life, per se. And, you’re adding a value now to to their car. And so it was like that transition from the mentality of, oh, just get it, wash, get it out of the way and go to, well, let’s turn, you know, let’s put a whole day of work into this and make this look as pretty as possible and, and bring out, an affection in that client that you’ve never seen before.

00:18:51:16 – 00:19:16:01

That was probably, that transition from that to that was which was huge because and I saw that it was that’s where the money was that like the worth of all that work that you can put into it? It’s much more valuable. And, a lot of people just see it as, oh, I’m just going to go wash cars, get it over with and make my money.

00:19:16:03 – 00:19:38:22

But there’s so much more to it. And that turned into so many other opportunities for me. Once I got into the detailing industry, I think one of the challenges that I see you guys. Oh, you’re good now we’re here. So you’re good. So can you. Oh, we lost. We did lose. So anyway, we lost their guns back.

00:19:38:22 – 00:20:04:07

But but what I was saying is I think one of the challenges that we often see, that business owners face is like their worth, right? Because he talked about the value of a certain service. And I think a lot of times we get trapped in this mindset of that I’m only worth this much. My services are only worth this much.

00:20:04:10 – 00:20:27:09

And I know, yeah, he’s back. He’s back. Well, maybe he’s it’s hello gaming there. Yeah, but. Hello. Hey, buddy. Good to have you back. Oh. Do we have you? I don’t think we have them, but not all the way. Almost all the way. Can see him. We’ll see him. But like you said, is is, you know it.

00:20:27:11 – 00:20:50:00

It’s a series of expectations. And Richard mentioned that in his comment, that the expectations that you’re setting with your customer are going to be what helps, set your business up for success. And that is I think that’s one of the good things about there we go. There we go about your business is setting vacations. Oh. You’re good.

00:20:50:04 – 00:21:09:13

We just kept going. We just. Yeah. You just act like you’re still here. We were talking to you. Were. You were answering the questions. It was great. Yes. Good. So. So the expectations that you set up for those customers are what help you do that. And so when the expectation you’ve set with the client is that they’re going to get that premium service that above, you know, just normal Joe Schmo car wash stuff.

00:21:09:13 – 00:21:33:05

That’s right. When you get client for life one and I think two, it’s like valuing your work, right? Recognizing that, hey, this is a quick and dirty full detail, but if I’m offering you a ceramic coating, there’s a different level of, as Rob points out of expectation, there’s a different level of worth and value that that you’re bringing to the customer.

00:21:33:11 – 00:21:57:27

But I think a lot of people struggle in articulating that difference in value. And and they’re kind of sheepish about saying, look, this is a service and this is what it costs. And it’s okay. You don’t want it because I may not want a full five year, 7 or 9 year coating on my car. I may just one quick and dirty and a nice coating on it.

00:21:57:27 – 00:22:26:28

Right. Just exactly right. And so understanding that enables you to sell appropriately and to serve your customers appropriately. Yeah. That is probably the biggest challenge. And not just in this industry, in any industry is to be able to. Show the customer what they’re purchasing. You know, you know, give show them the value of what. Why are they handing you over this money?

00:22:26:28 – 00:23:07:10

For what? What is it that they’re receiving? You know, and detailing is a luxury. It’s something that we don’t need on our daily basis. So we’re very fortunate and blessed to be able to offer these, services and be able to create, you know, a business out of it where it’s, profitable and I think that the biggest challenge for me in the beginning was realizing that worth and the one way that I, that I started starting to understanding it was putting myself in that and that customer’s shoes.

00:23:07:13 – 00:23:38:07

I am the client. And if I am the client, can I afford working on getting someone to work on my car and doing that type of work? Do I need it? Do I want it? What are the benefits from it? And so as I started asking myself these questions and putting myself in their shoes, I started realizing I’m like, well, if I’m going to spend the money, which I won’t, I won’t, what what am I going to expect in return?

00:23:38:07 – 00:23:57:27

What do I want? And I started looking into vehicles and, you know, asking clients what, what what are their most important things? I mean, when I, see a client and we, for the first time, we start talking, and then, you know, I never start off with the work. I’m always. Hey, how’s it going? Nice home, nice car.

00:23:57:29 – 00:24:21:19

Whatever. We small talk, get to know that person for a second and then ask them. All right, I’m here. We’re here to detail your vehicle. What are your concerns? What are what are the things that are are causing you to call me? Yeah. What do you want me to do for you? And then they, you know, they’ll go off over this staying right here, or I got the scratch right there.

00:24:21:19 – 00:24:44:26

This once they figured that out, it was all right. People need me for certain things. Whether they’re silly and stupid. You know, like, my mats are dirty, and I spilled something on them. Can you clean them? And I look at them. The rubber mats. It could have been easy to clean outside with the hose, but they want more than that.

00:24:44:29 – 00:25:11:09

They. That’s a concern of theirs. But overall, they want the detail. They want to feel special. They want to get into their car and feel good. They want to feel eager on driving their car. I, I like to use, I, I like to compare it to, like, getting a fresh haircut. Now, I know I didn’t want to say I don’t have much hair either, so I’m right there with you, buddy.

00:25:11:12 – 00:25:30:22

But when I do go to the barber and I get a nice, fresh haircut and I feel clean, I feel good. Well, my partner calls it Fresh Fridays. We like to go on Friday in the morning and get our haircuts before we start our day. We’ll get I got 7 a.m.. We’re getting our haircuts by 9:00. We’re on the road ready to go start our jobs.

00:25:30:25 – 00:25:51:04

But we do that. So that way come Monday. Also, we’re fresh, still clean, and we’re ready to go through the through the week feeling good about yourself. And that’s what we bring to these clients. When we do their cars, we make them feel good about themselves. Their car may have been ugly to you or but it’s to them.

00:25:51:04 – 00:26:17:29

It’s it’s everything. And that right there was the key for me to realize what should I how should I charge? How should I do this? Because I was like everyone else that started, I’m sure very cheap. You you sell yourself short? Because in your back of your mind, you’re feeling. You’re feeling like. I don’t know if I can sell this guy.

00:26:18:01 – 00:26:41:20

I have to somehow sell this guy on giving me a hundred bucks or 20 bucks or 50 bucks so that I can wash his car. And you. I see a lot of detailers go in and promise the world. And don’t worry, we’ll take care of this. And don’t worry, we’ll take care of that. And the customer might go and show them a little scratch on a fender, and they go and they say, don’t you worry about that.

00:26:41:20 – 00:27:09:11

I’ll handle it and won’t charge anything else. You know, they won’t, they won’t, they won’t, add that value of that little thing that they, they did to their service. And when I started finding myself vacuuming carpets with sand and dog hair for an hour or two, I started realizing I’m like, wait, I can’t be charging 3040 bucks for this car wash, you know?

00:27:09:13 – 00:27:31:28

But in my mind was if I leave this stuff, this client’s not going to want me to come back because they’re going to say, you know, that guy? He just does what he does and he’s here to collect money. I don’t want that. I don’t want that type of of business relationship. I want customers to call me to get what they need and me go meet their expectations or go above.

00:27:32:01 – 00:27:51:00

Right. Because that’s going to keep my client. But you can only do that so much if you’re not getting paid the right amount. And that’s where it was a battle. It was a tug of war between my inner self and my outer self, my outer. So saying, hey, I need to pay the bills. I need to get, food on the table.

00:27:51:02 – 00:28:12:00

Yeah. My inner self was like, oh, but this guy, he’s probably never going to call me back again if I tell him it’s an extra 25 bucks for that scratch removal. And then I started finding myself in that. Well, they called you for a reason, right? Right. If not, I they would have done it themselves. And and it goes to.

00:28:12:00 – 00:28:40:06

And then I started putting myself again in a customer’s shoes. Well, I don’t go I mean, I can cook a steak right now and I’m pretty sure it’s going to be delicious, but it’s not going to have that same type of taste maybe, or texture or quality that the restaurant steakhouse down the street can give me. So paying them $6,070 for a steak, would be worth it if that’s what I enjoy.

00:28:40:08 – 00:29:01:22

Right? Right. And finding that difference out and finding the clientele that it matters to was everything. You know, as detailers, we find ourselves because we know how to do the job, and then we see other people do it like, oh my God, what are they doing? They’re putting a brush to that car. Why are they doing that?

00:29:01:25 – 00:29:36:24

Oh my God, they’re horrible. I should teach them. I should go tell them something. I should offer my services. But sometimes we don’t realize that they don’t care, right? They don’t care. They just need to get the job done and go through it. So that whole, finding your price range and finding your value worth and then getting to the point where, reaching out to those right customers that really want your business and putting that time and effort into that type of clientele was, was a game changer.

00:29:36:27 – 00:29:52:27

And it really it really made it easier for me to get into the industry and continue to grow from where I started. Yeah, because I think a lot of people struggle when they first start. You’re, you’re you’re wanting to not, like you said, that ego. It’s like, I got to get money. I got to feed the family.

00:29:52:27 – 00:30:10:17

It’s all about the money. And yeah, I’ll clean up that dog vomit. I don’t care, I’ll do it. You bet. Absolutely. 50 bucks you’re trying to get that money. And then what you got to realize is, if that’s something that’s weighing on you. And I hate this. I saw a post yesterday and I remember who is from there, like I’m and I if I were the king of the world, there never, ever be a disgusting interior again.

00:30:10:17 – 00:30:41:07

And I’m like, then you need to figure out how to get out of the clientele of disgusting interior. Exactly. Don’t do that. Don’t go do, disgusting interiors if you don’t want to do them and figure out how to how to get yourself into a market where you don’t want to do that. Not having the correct clientele, I think is a major issue for people, because if you don’t like dealing with the, show car crowd, then don’t advertise and market to the show car crowd.

00:30:41:13 – 00:31:04:21

If you don’t like dealing with the minivans with the Cheetos and the and the goldfish crackers, don’t market to that group, right? Find something that works for you. I don’t know if everybody knows this or not, but, I was talking to Chris Di Giovanni from detailers Road Map last year. The search on Google for ceramic coating dropped by over 40%.

00:31:04:24 – 00:31:28:29

So think about that for a minute. You know, with 330 million people, 40% of the searches for ceramic coatings went down. That’s their insane number. Yeah, that’s that’s a do you know how to do it themselves? They’ve already got it done. The market is changing and they want something else. We’re all selling it as snake oil. And not to knock on Doug Reed snake oil.

00:31:28:29 – 00:31:46:11

But we’re all selling it as something not what it is. So being honest with your clients and being upfront about it, right. My wife will never hand wash a car right straight out. She will never hand wash car. My wife will go to the Costco, drive through car wash or me. And that’s how it is. And she’s been very open about that.

00:31:46:11 – 00:32:03:02

I’m not going to go hand wash your car. That’s your deal. I’ll take it to Costco for nine bucks. So when I take care of my wife’s car, I don’t put a high end coating on it because I know where that car is going to go. So I put a coating on it to help protect it so that when I do it, I can just spray it off and, you know, rinse.

00:32:03:03 – 00:32:25:07

Listen, we’re good. Right? But for her, that’s just not her thing. And it’s again it’s all about expectations. Anybody that’s in a relationship that’s been married or had a spouse or had a girlfriend or boyfriend or both or whatever, you know, about expectations, right? Right. You know, from day one, the first time you come home later than your partner expected you to be home.

00:32:25:14 – 00:32:43:29

I did not meet expectations because I came home at 2 a.m., drunk. So you know, now, the next time I meet those expectations, I wouldn’t go home. Yeah. So he goes, no, come home. Yeah. If you’re going to be there for two days, just keep on walking. You’re better off to actually lay in the gutter and let somebody find you.

00:32:44:02 – 00:33:01:13

Then those expectations are, oh, you’re in trouble anyway. So the thing with that, and the reason I bring that up is you understand what those expectations are, and then you can see the mentality of your client. Correct? I expect like you said, I expect the sand to be out of the floor if I bring my car to get it detailed.

00:33:01:17 – 00:33:20:07

I don’t care if it’s on your list. That’s an expectation, right? There’s a guy here in town, the detail doctor, and he. One of the things that bugs him really bad is when the center console is dirty, right? Because that’s like, that’s where the shifter is. That’s where client go. And it doesn’t matter if they paid for the deluxe interior that’s going to be clean when they leave.

00:33:20:14 – 00:33:41:08

That is exactly it’s above expectations a little bit above. It’s not three hours worth of work, but it’s a little above. So I think people have to you have to key into that mindset, right. If you want the the package with the five services, you’re going to get five and a half. And then they become that becomes as Kirk from Kirk Evans from detours around trips.

00:33:41:13 – 00:34:01:17

That becomes your big Mac. When they come to you, they expect this type of service. And that is how you, again, gain these customers for life. And, you know, just like the weather you’re dealing with, we all have to pivot. And I think that’s where you’re at right now. You’ve learned to pivot with the weather cycles and everything, the weather apps.

00:34:01:19 – 00:34:22:21

But in the detailing industry we have to do the same thing. Springtime rolls around. It’s a different type of service that you’re offering, especially at home. We’re in Idaho. It’s about to turn crappy, okay? It’s about to get snow and nasty. Yeah, you said in the springtime it’s all about freshen up your car and get all that salt off the road, grime, blah blah blah.

00:34:22:24 – 00:34:40:16

It’s my birthday and I’m 30 on Russ. Happy birthday. Good day 35. That’s awesome. So in the summertime it’s heat and nasty and it’s hotter than blazes out here. And then now the fall comes and it’s like you said, it’s time. Hey, get your boat ready to put it away. Do the things you need to do for winter.

00:34:40:21 – 00:34:56:08

So you got to go through those seasons, right? He’s got to you got to pivot with them. But you also have to pivot with the industry. And if the industry is going away from ceramic coatings or if there’s something new that came out, maybe you want to jump on that, get some training, learn how to change your business.

00:34:56:10 – 00:35:21:05

Aviation. It’s like you said, I’m glad you mentioned it that way. It’s not a short term thing. Somebody can’t just jump into it tomorrow and be like, I mean, you’ve run into people that they’ve been blessed, like I said, that they have a client that can get them access into it, but it’s not something that’s night and day, and it’s a difficult pill to swallow when you put a lot of effort into it.

00:35:21:08 – 00:35:48:12

But that’s like anything, you know, it takes time and it’s going to take time. But if you don’t start it, then it’s going to take longer, you know? Yeah, exactly. And the thing I always look at is it’s only going to take one that one client to turn your business around. Correct. Oh, because when you get a client that comes in and they’re like, oh, I have this, you know, I have whatever, I have this five year old Cessna and I want you to detail it.

00:35:48:12 – 00:36:04:18

And you think this is low end stuff and that’s their test model. Yeah. Yeah, that’s for sure. Richard. That’s his his practice plane. Right. And so then they go out and then you do that planning. You do a really good job. They’re like well now let me show you this one. And you go inside and it’s a $2.5 million jet right.

00:36:04:21 – 00:36:21:17

Yeah. Just takes that one. And and not that that’s always the goal. You know there’s some places you could go. You can make a really good living just detailing practice planes where they teach people to fly, but they want that plane to look good. It’s got their logo on it. No, it’s a it’s a business. All right. So you got it.

00:36:21:17 – 00:36:34:24

You got to navigate where you want to be I think. And I think that’s what’s important in life as well as detailing. Where do you want to be in life. You know, do you want to wake up at 2:00 in the morning, or do you want to wake up in your bed and and be happy and full fat and happy?

00:36:34:26 – 00:37:02:03

Well, and I like the emphasis that you put on time. I think all of this get very impatient with our growth, our trajectory, you know, and when you mentioned that, I thought about a conversation I had with my brother years ago, he was four years into college. He was debating whether or not he was going to continue on to be a doctor.

00:37:02:05 – 00:37:20:06

And he called me up, called me up, said, hey Jodie man, I’m, I need to talk to you about this. What should I do? You know, I’d really like to be a doctor, but man I got another seven years and they expense of it. And I said, look Andy, I go, you want to be a doctor?

00:37:20:08 – 00:37:44:27

He goes, yeah, I would love to be a doctor. I go, look, in seven years you’re either going to be a doctor or you’re going to wish that you paid the price to be a doctor. So don’t get tripped up by the time. Yeah, right. And I think a lot of times we get tripped up by the time we’re in, it derails us from our real goal of whatever it is, right?

00:37:44:28 – 00:38:14:17

Oh, dude, he’s a doctor. He’s got ten year, ten weeks vacation. I mean, he’s he’s living the dream, right? Yeah. And he paid the price of effort and time and investment in training. And I think sometimes we try to take shortcuts. Well, I think a lot of the shortcuts I mean, if we if we look back now, my younger years, let’s say your younger years, so the 20s we’re talking about.

00:38:14:17 – 00:38:48:19

Yeah. You’re saying I’m old. Yeah. Yeah. Exactly. No. Well, the older than I am and much more wiser and experience, certain things didn’t look the has appealing to you back then. Yeah. Because social media is a huge factor in this and it portrays, an image of everything is grand. The everything is beautiful, nice and great. But people don’t see the struggle.

00:38:48:20 – 00:39:14:04

People don’t see the sacrifice. The time that it took just for you to get to that level. And that’s where I see the industry’s changing, where a lot of the newcomers are coming in saying, oh, I got it at all. I got the phone cannon, I got the electric pressure cleaner, I got the newest electric vacuum with the cordless polishers.

00:39:14:06 – 00:39:42:03

Great, awesome. And it’s great that and they’re they’re very fortunate because we went through all that other stuff for them to see it on social media, be able to see how you know, how you present yourself as a detailer as a business owner. Right. How you set your van up or how you had your shop, you know, the type of products you’re using and tools that you’re using, all that everything was displayed for them.

00:39:42:05 – 00:40:06:17

And then they go in, they mimic and go through it, but then run into a wall because they’re not seeing the side that of what you did to get to that level. Right. And they may not be they may be lacking in so certain thing. We all do. We’re not, you know, perfect. So yeah, I can be great.

00:40:06:17 – 00:40:39:01

Paint correction. Detail or ceramic coating or PPF installer. But if my business side of it or if my social skills are going to par, I’m not going to really get anywhere. So there’s so much more that it takes to just getting to a certain level, to be acknowledged and respected in that field. And it seems that a lot of the newcomers see it as an easy let’s get it going in a year or two will be ready to go.

00:40:39:03 – 00:41:00:23

I mean, the truth of the matter is it takes some business three years for it to become a business. Yep. Right. That’s how, you know, within that first three years if it’s actually going to be profitable or not. And most people can’t make it past that that first year, second year because they’re, you know, and I get it I was there.

00:41:00:25 – 00:41:25:03

Yeah. Back against the wall. Lost the job. Had to figure out how I’m gonna get some food on the table. My background was online marketing. So anything that to do with computers and marketing and stuff like that, it was just. That’s everything I dealt with. Never did I ever think that I would go start washing cars for money.

00:41:25:06 – 00:41:53:17

But back against the wall, you do whatever you need to do. I saw the opportunity, the lightbulb clicked in my head, and I said, I’m going to go with it. I didn’t see what it could take me to or what was a possibility. I did not know. It took me getting into that and being fortunate that my network around me at that time was saying, hey, you’re washing cars, come here, man, wash my car.

00:41:53:19 – 00:42:11:03

I got you do boats too? Sure. Come on, there’s new boats. The whole time I’m like, yeah, yeah, I don’t know anything about boats. I, I’ve never been I mean, I’ve been on boats, but never I had to learn all that stuff. I had to get out of that comfort zone and figure it out if I wanted to make it happen.

00:42:11:06 – 00:42:38:13

The crazy part was I never knew what the angle was. I never had a vision of what it would look like down three, four, eight years down the line. I never saw any of that. So for me, it was like, all right, I know I can take this and make something out of it. I just don’t know what it’s going to be.

00:42:38:15 – 00:42:59:21

Yeah. Felt like a cookie grabbing a bunch of ingredients, putting it in a pot, mixing it up, throwing it in the oven, hoping that something out came out that was looking appetizing. But it it’s something that I see now in the industry where they have that blueprint. It’s there there was no podcast when I was starting into detailing.

00:42:59:27 – 00:43:20:11

There was no there barely was any training that there was training and stuff, but nothing like that. Drawing groups, I mean, things started growing very quickly and I was fortunate to be at the right place at the right time and know the right people. That helped me get to the next level. But that’s what I tell these newcomers.

00:43:20:14 – 00:43:43:12

Find yourself. Find what it is that you want. Yeah. What do you envision yourself doing? Oh, and I want to be detailing a Bugatti at one point in my life. Oh, put that on your goal. Write it down. I have a good friend of mine, Louis, in Houston, and he told me to write down on my notes.

00:43:43:12 – 00:44:08:04

He goes, I will be the best detailer that, I will own my own detailing business. I, I started writing all these stuff that he started telling me to do, and he’s like, it doesn’t me. It doesn’t mean that you may get there today or tomorrow or next year. It may take ten years down the line, but putting that goal down reminds you every single time of what you’re doing and why you’re doing it.

00:44:08:06 – 00:44:33:23

Yep. And that was to me like huge. Because that’s what took me from the regular car wash to then you know what? Maybe I should go out to these car shows and start networking. Maybe I should go out to these boat shows. Maybe I should go to the ER shows. Meet people. And that brought me into a whole different, whole different ballgame.

00:44:33:25 – 00:44:57:25

And, now I get to choose, see what I like the most. I think one of the things that I’m going to throw in here that that people don’t, I don’t think people pay enough attention to this, is that you are a very approachable person. You are very humble. You don’t have a cocky attitude. And I don’t think people realize how important that is in business.

00:44:57:28 – 00:45:29:22

If I come in with an attitude that I look, I have all this knowledge and I’m here to I am your savior. But that is, that’s not it. And there’s too many people, in my opinion, that that the challenge that younger people have today is they can see that blueprint, but they think it’s easy, they see it and they’re like, okay, I’ve done all the things I’ve got the I’ve got the polisher, I’ve got the tattoos, I’ve got the assets, and I’ve got the van with my name on the side come to me and it’s not going to happen.

00:45:29:29 – 00:45:47:21

You still have to put effort into it. It’s not automatic. It is work every single day, every single week. It is shifting and twisting and adjusting the knobs and making sure this, oh, there’s a new social media platform. I better go check it out because it could be the next thing. Oh, there’s a new this, there’s a new that.

00:45:47:28 – 00:46:11:01

And I always tell people we’re like 1 or 2 innovations away from changes every single day. And so you’ve got to stay up on and you’ve got to be involved in it. And I think the key is you’ve got to understand your own value and your own worth, and be humble to yourself. Not when I’m talking to Jodie, you’re talking to you, but when I’m sitting alone, I got to understand what I’m good at and what I’m not good at.

00:46:11:08 – 00:46:32:18

Right? You are at, Southern Detailers Conference. The last one, you were there, and Bernice Berry was doing PPF, not a Corvette. And Jody went over there. I tried to put it on the mirror and he’s like, I’m never doing this again. I’m out. Yeah, yeah. But it’s but he’s very quick to, to assess his own value. I’m like yeah, no I’m never like that.

00:46:32:23 – 00:46:52:16

Yeah. So I don’t have the patience for that. And I think that that’s the thing is a lot of times when you do something and I’m sure this has happened to you before, where somebody sees you doing something, they’re like, man, I didn’t even know you could do that. I’m like, yeah, that’s because that’s hey, thanks. That’s because your the humbleness doesn’t have people.

00:46:52:18 – 00:47:19:19

You don’t throw that out there. Right. You don’t just walk out like I am the king of PPF. Right. And I apologize if somebody actually is the king of PPF, but who cares. Yeah I mean yeah, for me it comes more from. Learning from my elders. My grandfather was very, hard worker, tough guy. And he he came he was an immigrant.

00:47:19:19 – 00:47:41:11

He came here. He was the first of the family to come to United States. And he took on like his, you know, he took on a lot of challenges just to get out here and do what he needed to do, but never, never thought of himself any less on what he did. He I mean, he did everything.

00:47:41:11 – 00:48:01:27

He was a tailor. He drove, yellow cabs in New York City for 30 years, which is very, very hard to do. He worked at supermarkets. We actually I was actually fortunate to work when I was 16, during the summer with him at a McDonald’s while he was like 70 years old, 80 years old. And he was just oop.

00:48:01:27 – 00:48:42:16

So he was just changing garbages and stuff like that. And I would see how he worked. He never cared about what his job was. It was always do the job as best as possible. Right. And I think like the humbleness I guess is something that it’s in all of us. It’s just sometimes our ego or wanting to be accepted and wanting to be loved and, and and wanted by people and, you know, looked up to puts us in a position where we want to sound like we are the best or make ourselves look like we are the best at a certain thing.

00:48:42:19 – 00:49:04:24

And it’s it’s a childish thing, not in a bad way. It’s something that it’s been born in us since we were kids. We want our parents love, so we try to always make them happy. We want to be cool in school, so we want people to acknowledges and want to. So you embellish things or, you know, you try to make yourself look good.

00:49:04:24 – 00:49:24:21

This and that I looked at it has hasn’t I am who I am, I’m going to be whether I have opinions, I, I go on Facebook every day and I see crazy stuff going on all the time, and I want to give out my opinions, but there’s no reason to there’s no reason for it because it has nothing to do with me.

00:49:24:23 – 00:49:48:28

And at the end of the day, if I remain silent, quiet and just listen, I may get more out of that. And I will also not be I will be looked at differently. I don’t like to, I don’t, it’s just like when we started the podcast, you’re like, oh, the the man, the myth, the legend.

00:49:49:00 – 00:50:11:12

Humble. But I just. Yeah, I’m a man. I’m the man here. Yeah, yeah, yeah. The myth. Maybe in my household, the legend. But legend in my own mind, my own mine. Yeah. There’s always people that are always going to be better than you at. There’s always somebody bigger that can come and punch you in the mouth. Yeah.

00:50:11:12 – 00:50:35:24

And. Yeah. Exactly. Yeah. That is, that is, that is one of the biggest lessons I ever learned is, when I was younger, I, when I was a lot younger, I, I ran, like, distance racing and I was, I was, very competitive. And I got to a pretty high level. And, my father said something to me, and man, that pissed me off because I was so high on myself how good I was.

00:50:36:00 – 00:50:59:06

And he said exactly what you just said. He says there’s always going to be somebody better, no matter how fast you are. Somebody is going to beat that at some point. And I was so pissed. I was just, God, why would he not support me like that? And then I realized what he was saying. He was basically telling me to deflate my ego about it and just go out and do the best I can and have fun with it, because at some point that’s going to be gone.

00:50:59:08 – 00:51:19:19

Yeah, if somebody’s going to take that over and be the best, you know. And so it’s one of those situations where I’ve watched people do that their whole lives on things. Usain Bolt, right. Arguably fastest man ever on the planet, super cocky at the time he was running. Now he’s not. And he’s very humble about it. And he’s like, yeah, I should have done this, I should done that.

00:51:19:26 – 00:51:37:26

And it’s very interesting to see that, because I think that people believe that in detailing, we have to be that cocky. I’m the greatest in the world. How do you assess that? How do you agree? How do you assess the greatest polisher in the world? It’s you’re not going to see. It’s not going to have it’s it has nothing to do with that.

00:51:37:26 – 00:52:05:02

And I think, it’s just, we get bored sometimes as detailers too. I’ll tell you why. Like, this industry is like no other. I’m sure the electricians and the guys that, the mechanics and the Hvac guys, none of those goes to a convention and have the, community that we have. But we are a special breed.

00:52:05:05 – 00:52:29:23

So you’re going to have that that competitiveness and stuff like that. But there’s a difference between the competitiveness and then the ego. Yeah. We all have to have an ego, but it’s how do you let the world know that, like, how do you projectors and it’s the way you project yourself. There’s so many things that I like.

00:52:29:25 – 00:52:46:27

I look at my son and there’s so many things that he can do better. My daughters, there’s so many things that they can do better than I did. And that’s the purpose that you want them to grow and be better than you. But then you look at your neighbor and he does something better than you, and you already go, oh, well, why can he do it better than me?

00:52:46:29 – 00:53:14:17

I can be, too. And it’s not you. You have to accept where you’re at and and the position you’re in. And not everybody has it the same. You know, he could be the best paint correction artist in the world, but he can’t put coatings. He sucks in high spots everywhere or his his vacuum. And I love detailing because it makes me money.

00:53:14:19 – 00:53:37:12

But I won’t tell you that my my vacuuming on the interior, it’s like I could I try to make it as best as possible, and then I see other guys and they’re just. And I’m like, man, you guys are much quicker with this thing that you can’t put, a best on that you can’t, you can’t because there’s so many variables and people are going to be different.

00:53:37:14 – 00:53:54:11

I can wake up tomorrow and feel like a million bucks and I will go do this job. And I know, I’m sure you guys sometimes there’s days we wake up and we’re like, oh man, I’m happy this and that. And then you run into someone with a grouchy attitude and you know, they’re not doing so great, this and that.

00:53:54:11 – 00:54:19:24

And their outcome won’t be like your outcome. And then so the mentality is not your mentality. And you may come off as an ego, as an ego person, very ego driven person or and that. Right. You know, so you’re you get the humbleness is not something that you just try to be. It’s something that it’s kind of in you.

00:54:19:27 – 00:54:43:22

And sometimes we forget about it. We forget because I, I may seem humble to you guys, but I guarantee you there’s times that my wife will tell you, calm yourself down. I just fix the sink. Honey, look at me. She’s like, God. Shut up. I’ll go to the gym two hours, come home with a crazy pump, and I’m in the mirror.

00:54:43:23 – 00:55:05:05

Look, honey, look on. And she goes, you still look small. And I’m like, what? But that’s, you know, so we kind of have to sit back sometimes and realize, like, talk to people and realize, hey, look, you’re not bullshitting anybody. Excuse my language. You’re totally good. But, you know, it is what it is, and it’s full. It’s full of it.

00:55:05:07 – 00:55:24:03

But people will eventually find out. And you run into a wall. You’ll stamp your toe and you get up and you say, all right, I got a take it back a notch. I gotta stop running through the house because you’re. The tools are going to be broken all the time. And I think the end of the day, the thing about that is, is I always I always say this to people.

00:55:24:03 – 00:55:45:20

I’m like, look at the end of our lives, right? Jodi and I may be sitting in a rocking chair next to each other, and we’re probably not going to talk about how pumped up we were at the gym or how good we polished a car. We’re going to be talking about other stuff. We’re gonna be talking about kids and grandkids and experiences that we had between, you know, do you remember that guy Giancarlo?

00:55:45:20 – 00:56:02:25

Because he was a cool guy? Yeah. We’re not going to be talking about what we did when when, you know, you notice when you meet somebody, especially in my in my, my only experiences as a man. So when I meet another man, they’re like, oh, what do you do? And a lot of times the answer is based on the relationship.

00:56:03:02 – 00:56:21:11

If it’s a business relationship, you say, I run a software company. If it’s you and I’m meeting on the street and we have no idea, what do you do? And I’m, I, I work on classic cars and I have three kids. Yeah, it depends on your relationship, but it also depends on what you want that projection of yourself to be.

00:56:21:13 – 00:56:43:26

And I’m way more excited about kids and dogs in my hobbies than I am about my job. You got that order wrong. That’s more excited about dogs, kids, kids. Yeah. So the thing about that is, is that’s that’s really what it comes down to is what is the most important thing in your life, right? And I mean, tomorrow, one detail that broke me even.

00:56:43:28 – 00:57:02:07

It’s the thing about it that’s funny. Yeah. But Mike, you have your dog’s name posted on the side of your truck, so your dog’s more funny that it when you say if you think about, like, world ending stuff, right. When Covid hit and we didn’t know what was going to go on and everybody went home, what was important, it was your family.

00:57:02:08 – 00:57:20:29

Yeah. Your health. It was the next meal on the table. And when if anybody’s ever been in a situation where you’re poor and I’m not talking about like, oh, I didn’t have enough money to go out to eat, I’m talking about like, you don’t know where the next meal is coming. Yeah. You know what’s important? And it’s not your ego.

00:57:21:02 – 00:57:50:15

It is not your ego. It is your ability to provide for yourself and your family and what your needs are. That’s what’s important as well said, because that, that reminds me of something I’ve heard once. A a poor man does not, he’s not a picker, picker or chooser when it comes to making money. Yet a person that is wealthy will pick and choose how they’re going to make their money.

00:57:50:17 – 00:58:19:22

And it’s just it’s an explanation of what are you willing to do to for your family, for the ones you love for yourself? Yeah. And it doesn’t mean that just do things that are not, you know, out of out of, like, how can I put it or say it? It’s don’t be ashamed in a way to do that work that needs to get you through that moment in your life.

00:58:19:25 – 00:58:41:28

And then to always realize that that’s not you. So you pick up garbage for a living, be the best garbage picker you can, but also realize that that may not be you for the rest of your life. You can do so much more. It may just be the beginning and the part of that process. So we live day with day to day.

00:58:42:01 – 00:58:59:06

We worry about the problems now and then we start thinking about the problems of the future. And this and, and some think about the problems of the past and this and that. But if you focus on what you have to do now, your ego will be gone because you need to do what you need to do at that moment.

00:58:59:08 – 00:59:23:08

Yeah. If your ego’s there, your won’t move. You’ll stay stagnant. And that is a killer. So a lot of times people will have an ego, but eventually running to that part where they say, this is not taking me anywhere, I have to backtrack and refocus and approach it a different way. And, I think we do that on a daily basis.

00:59:23:10 – 00:59:41:22

You know, you battle with it daily. You know, we could be in a conversation and you may say something that I didn’t agree with. My ego may say, hey, prove them wrong. Or I may say, you know what? I’m going to handle this a different way. Let’s discuss it in this manner and, go a different route.

00:59:41:22 – 01:00:00:29

So yeah, it’s all perspective, I think. And it’s the way you, you, you handle things the way you can compose yourself to. Right. And that’s the like we talked about at the very beginning. That’s all about the change. And I one more story in it because I’m very proud of my parents for this. But my my father worked as a truck driver, not a rich man at all.

01:00:00:29 – 01:00:29:10

Worked as a truck driver his entire life. And he had his entire retirement built up in one company. And I was about 15 years old. And that company not only went out of business, but they said, oh, by the way, there’s no retirement. We spent all that money trying to stay in business. And so he was literally out of a job and had zero retirement, and he was in his 40s.

01:00:29:12 – 01:00:50:10

And by the time he retired, my dad’s 81 right now, by the time he retired, he he at one time went and worked at a Chuck’s Auto Parts. And then at night time, he was a janitor in a museum, and he did whatever he needed to do. He worked two jobs to get it done, and at the point when they retired, he had his house paid off and he had enough money to retire mine.

01:00:50:13 – 01:01:10:08

And it wasn’t it was very impactful to me to watch them go through that, but it was not something that he stressed out about so much that he made his life miserable or my mother’s life. Right. Well, or anything else, he just did what needed to be done. He just went out and he got another job and he got a different job, and he got a second job, and he made it happen.

01:01:10:12 – 01:01:25:20

And now they live very comfortably in a house that’s paid off. They have RVs, they travel, they go out and do stuff. They have bikes. They’re 81 years old and they just do well. And and it could have been a different situation. He could have been that guy sitting in a chair talking about how bad that company was.

01:01:25:20 – 01:01:43:09

Yeah. Over the coals and did all the stuff. He didn’t do that. I’ve never heard him do that. He just moved and that’s what you know valuable lesson man. Just take, take what’s given to you and make the best you can out of it. Yeah. Yeah absolutely. Well cool man. We we’ve been going I can’t believe it.

01:01:43:09 – 01:02:03:24

It’s funny because I, I, I wish I would have saved this and put it on my computer because. And John Carlos sent me this little message. Facebook. He was like, oh, I’m older is I get that I’m not ready for the podcast. Right. And and yeah, it’s been over an hour and we’ve just in that and I just said, you know, it’s just three amigos having a conversation.

01:02:03:24 – 01:02:23:06

And he said that going, so but anyway, man, thank you so much for taking time. I know you kind of had the time because you’re sitting storm, but yeah, I’m already thinking of what I’m going to do for the next hour. That’s right. Generator that you got to get these popsicles, they’re all going to melt. That’s right.

01:02:23:06 – 01:02:44:26

I think I’m going to. Oh, my gosh, now, you reminded me about popsicles. Are you a popsicle? Ice cream? Yeah. So, hey, one thing that we don’t do often enough is thank you for everybody that’s tuned in. And. Yes, thank you so much. You know, we really appreciate it. We’ve been doing this a really long time this 2019 this year going for almost five episodes.

01:02:44:26 – 01:03:00:07

I think I think this for 88 and and it’s, it’s not these two guys that are doing it’s the people on the other end. And it’s the people watching this and the people that go and subscribe to the podcast. So thank you guys very much. This is something that Jody and I never imagined we’d be doing, but it’s super fun.

01:03:00:13 – 01:03:24:09

We enjoy it. It’s the best part of the week, and we love to talk to people and find out about their stories. And just get to know people better. So thank you, everybody. And we will be next week. Next week we will be live. Oh that’s right, Colorado and it’s a suite. And it is literally I am very proud of this, but it is the first time we are having a training.

01:03:24:09 – 01:03:49:28

It is not at Flex or Pez. This facility. So they’re they’re both going to be there. Oh nice. Yeah it’s going to be cool. This is taken us a long time. It’s over a year to get and out. And so tell everyone how really awesome we’re going to have literally you’re going to have Jack Yolanda from Pro, you’re going to have Sarah from ru, Pez, Chris, Jack, Sarah, Rod Pusey.

01:03:49:28 – 01:04:09:12

Jody said, Rick’s going to be it’s going to be everybody there. So, so tune in next week. We’ll do a lot of live stuff and then we will be a Bud Co on Saturday. So we have a packed week next week. So but Giancarlo thank you so much for taking your time. We we have nothing but mad respect for you Brandon and your beautiful wife.

01:04:09:14 – 01:04:38:04

Thank you guys. Thank you. Good thing to do. The the feeling’s mutual you guys do. You guys are doing awesome. Awesome service to all those newcomers and all the old ones. Because we need we need to see the perspective from everyone’s eyes in this industry. I think, when we sit down in a room and we can talk things out and everyone gets ideas from everywhere, and it makes things a lot easier and smoother.

01:04:38:04 – 01:05:01:07

So I want to thank you guys for, having me on here. Again, it’s, an honor. Definitely a humbling experience. And I want to thank all of just so you guys were thinking, all the people out there. I want to thank everyone that supported the last video, that we did. And all the comments and all the nice stuff that I got.

01:05:01:07 – 01:05:16:08

So I appreciate you guys. And I’m here if anybody needs any help with anything or has any questions at awesome. So thank you so much and thank you guys for stepping in. And then we will check you next week, said peace.