For that past 18 months I’ve read a lot of articles about BYOD.  If you don’t know BYOD means “Bring Your Own Device”. Basically, BYOD provides a way for your team members to use their personal device in your business environment.

BYOD has been touted as the new way to distribute business applications and manage employee owned devices.  Some tout that BYOD is equivalent to the Wild Wild West fraught with security concerns for both corporate and personal data.

My intent in this article is not to sway you in one direction for or against BYOD. But I wanted to ask the question “How many of my customers are implementing BYOD”? “How many companies have even requested BYOD”? “Why or Why Not”?

The answer….. a whopping 1.

That’s right, one customer.

What is unique about him?

Enterprise – Supporting multiple companies, users or divisions

He is deploying an enterprise mobile solution to multiple companies. Each of his customers (companies) have set their own mobile device standards in use by their teams. Thus, he needs a system that enables him to leverage the concepts of BYOD: distribution of applications to multiple device types, monitoring devices, control access based on user roles, etc.

Opting for traditional approach
In talking with some of my other medium, large and enterprise sized service customers about BYOD they decided that taking the more traditional approach to mobile device management of standardizing on a set of devices is more manageable for them. Yes saving on device procurement costs was alluring. But they determined that any cost savings were offset in beefing up network security, protecting corporate data and providing monthly stipends for cellular use. Another common thread was the desire to control the types of devices that accessed their system whether it be SmartPhones, Tablets or laptops.  One of the IT managers I spoke to put it this way “Knowing what I have to manage is critical to me. It’s bad enough when the CEO comes in and wants to add his latest device to the network, that isn’t compatible with our applications. What if I had to do that with 100 people? No Thanks!”

Small To Medium Services Business Culture
Amongst my service company customers, BYOD hasn’t proven to fit.  A large driver for this decision is the appeal of bundled smartphones and mobile devices bundled with their cellular service. Candidly, the device flavor of the week is generally chosen based on the preference of the guy making the purchase with some consideration of the needs of the mobile user. Admittedly this is more of a cultural aspect of the growth cycle of small to medium service companies.  As BYOD solutions become more of an embedded solution in products purchased by SMBs I see a shift in the adoption of BYOD since they will have to tools to support this decision.

What I’ve found is BYOD can be ideal for solution providers or enterprises that are managing multiple applications and multiple mobile devices across different business sectors or divisions. in the end it comes down to the goals of each company.

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Jody Sedrick –

ZenTouch™ ~ Field Service Made Simple™
Follow me on Twitter: @jodysedrick and @zenwareinc and @zenwaremobile
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ZenTouch™ is a product of Zenware™Zenware is a Boise Idaho based company that specializes In custom mobile software development, custom iOS development, custom Android development, iPad software development, iPhone software development, custom web development, web hosting, Cloud and SaaS based work order management software.